The Senior Leadership Conference (SLC) is Avenue5’s largest in-house event—an annual gathering where approximately 1,500 associates from across the country come together to learn, collaborate, and align around the company’s strategic vision. In addition to internal leaders and teams, the event features a strong supplier presence, creating opportunities for partnership, innovation, and shared growth.

As Creative Director, I led the development and execution of the conference’s visual identity and brand system—from concept and manifesto to stage design, presentation templates, signage, and conference swag. The bold green-and-black palette, high-impact typography, and dynamic graphic elements were designed to energize the audience and create a cohesive, immersive brand experience across every touchpoint, including keynote slides, sponsor recognition, environmental graphics, and attendee materials.

Credits:

Creative Direction: Beth McCreary | Designer: Khanh Dang